So, you have finally created your ideal website! Congratulations! Now, you will realize nobody but your family and friends are visiting this site. Sure you may get an occasional guest here and there but what you really want to do is generate some traffic. What’s one of the easiest ways to do this? Web Content.

Web Content is basically any form of content that will keep your visitor on your website and hopefully will keep them coming back again and again. Whether you are trying to sell a product or service, or just trying to generate some adsense revenue, web content is the key to a successful site. You might be reading this saying “no kidding”. Web content is common knowledge for many people but it’s the actual implementation of creating this content on a regular basis that screws people up.

Let’s say Bob’s Raccoon website starts up in May. He gets no visitors at all the entire month. His page rank is somewhere between Monkey Toilets.com and Chewbacca is my dad.com. These sites hopefully don’t exist but you get the point. By adding some interesting content to his website with information, stories, and other unique content, Google decides his site is better than his competition Joe’s Crazy Raccoon Emporium.

What has happened is his page moved up on the page when you type “raccoons” into a search engine! This means much more traffic. The simple jump from page 3 on Google to page 1 can increase your visitors from 50 a day to 5000 a day depending on your content.

This all happens because of web content. If you don’t understand exactly how that’s possible, feel free to choose a word like “parakeets” and see what private websites are on the first two pages and compare their content to what’s on page 10. I guarantee the popular websites that are listed first will have tons and tons of content.

Content doesn’t have to be 1000 words long as the average visitor will stop reading after 250-350 words most of the time. Especially if your content is bland.

The big question is should you write your own content or let someone else do it. There are benefits to both. If you write your own content, it’s free. It also gives you full creative control. The problem is, writing content can be time consuming and if you can’t spell well or have terrible grammar, your content won’t do any good at all.

I recommend hiring a ghostwriter who specializes in content. I recently stumbled upon a new website with reasonable prices at: http://randmghostwritingservices.web.officelive.com/

I used these guys and their May special of 2 cents a word and I got great articles. It wasn’t your average crap articles like you get from those bidding sites. I highly recommend them to anyone needing content. They can even spin the content how you want it.

For example, I asked for a 20 articles about two specific video games. The articles were amazing but I knew something was missing. I paid for 10 more articles and asked the writers if they could make them as controversial as possible so I’d get more hits. The content they gave me was not only hilarious and tech-savvy but the articles immediately went from my site to a blog and was picked up all over the Internet!

This is just my experience with R and M ghostwriting services though. There are many similar companies out there. Check prices and samples before you pay any ghostwriter or content producers.

About the author
Robert is a father of 3 on his second wife. He has a few websites up and running and also has a popular blog for writers at www.onlinewritingjobs.net.