Microsoft UK pilots TIE Kinetix Digital Channel Manager solution
TIE Commerce, a provider of Business-to-Business e-commerce software, has announced that Microsoft in the United Kingdom will pilot the TIE Kinetix Digital Channel Manager Solution with selected UK resellers.
With the TIE Kinetix Digital Channel Manager Solution, Microsoft can integrate real-time product and marketing information on the websites of existing webshops of their partners.
It is expected to help increase the ease with which customers can search for and buy Microsoft products online.
The TIE Kinetix Digital Channel Solution allows manufacturers to syndicate their product marketing materials and share it with their online channel partners.
