“SEO 20 20″ Get Real! Marketing Psychology 101
By Terri Stallcop
SEO20/20 is a creation of Charles Heflin’s. He definitely knows all about Search Engine Optimization (SEO) and he knows how to teach it. I have learned so much from him but I got off-balance. I was focusing so much on SEO that my sentences were getting wierd. One day I was reading one of my articles and couldn’t believe how I sounded. I heard myself say “Oh for crying outloud, get real!”
Studying SEO requires tons of concentration and can lead to ridiculous distraction. Don’t get distracted like I did from the main thing. As they say, “The main thing is to keep the main thing, the main thing!” Whatever your reason is for marketing online in the first place is the “main thing.” For me, it is taking care of business, taking care of real people who are attracted to the value my business has to offer. That’s Attraction Marketing.
Take a few tips from me, stop worrying about things like where to place keyword phrases with some sort of SEO 20/20 vision. Get back to your CEO 20/20 vision. Remember your vision. Every successful entrepreneur has a laser focus on the business’s mission, vision and core values. That translates to being real, connecting with people and seeing clearly with 20/20 vision.
Attraction Marketing Tips For Entrepreneurs
Tip #1 Marketing Psychology and Edward Bernays Entrepreneurs have to market their businesses. They must reach real people and connect with them in some way that promotes trust. It’s all about marketing psychology, which is not a bad thing. It’s good, very good, to connect with people and build trust through marketing. That’s what attraction marketing is all about - it’s about the positive side of marketing psychology.
The man considered the father of marketing psychology is Edward Bernays. He developed a type of relationship marketing by connecting with his audience. He was really good with words and very persuasive. Over a short period of time, he turned a book no one cared about into a best seller, so to speak.
It was written by his uncle who needed money and gave him the unpublished book as a thank you for the loan. When Edward read his uncle’s book, he began to see that the “hidden motivators” his uncle talked about could be used in marketing!
Being a very persuasive man, Edward got his uncle’s book published and the rest is history. He and his uncle became famous. Who was his uncle? Sigmund Freud. But Edward Bernays saw what his uncle didn’t see, the positive and powerful side of what Sigmund Freud called our “hidden motivators.”
Edward’s vision was 20/20. He saw that if American industry tapped into the “hidden motivators” of their customers, companies could connect with their target market in a more powerful way. He saw a great opportunity. He saw clearly, like an entrepreneur with 20/20 vision.
The well known copywriter, Jack Forde, tells more of the story something like this… After reading his uncle’s unpublished book, “A General Introduction to Psychoanalysis,” Edward began to understand his own power, the power of words that connect with the powerful emotions we all have. He was very talented in persuading others with his words, inspiring them toward ideals.
An example of his talent was when he worked for Woodrow Wilson. He helped “sell” the president’s agenda for the League of Nations with his words. He coined the phrase “Making the world safe for democracy.” He was stunned later when he traveled with Woodrow Wilson to Paris just after the war and heard crowds of people in the streets eagerly repeating back that phrase, his phrase.
Tip #2 Attraction Marketing and Networking Attraction marketing is marketing psychology. It’s the human side of marketing. All of us building our own business online and offline must first provide value to the market place. One of the very best ways to do that is to teach. I teach attraction marketing free by networking online, building a business with others who like what I do.
Attraction marketing works, even without words, if attractive. It’s always been that way. When we go to the grocery store, do we ever strictly adhere to our grocery list? Of course not. We go in to buy specific things and come out with more than we intended to buy. Why? Because we were attracted to something we didn’t know we even wanted, but we did. We saw something not on our list, wanted it, and bought it. No high pressure sales pitch, no one chasing us down or cornering us to buy extra. That doesn’t work because it is not attractive. But attraction marketing, positive, welcoming value-added marketing, that psychology does work.
For some reason, a lot of entrepreneurs feel bad about marketing in this way. Probably because we didn’t take a lot of marketing courses in college. Many of us became entrepreneurial after our first career. We left corporate America to be in charge, to run a business the way it should be run. I love focusing on providing value to the world in a business all my own. The next step is to market that value using attraction marketing. Any legitimate business that is successful in today’s world is successful because real people are attracted to the value that business provides. It just requires getting the word out.
Get the word out with powerful words. Be inspired by Edward Bernays in your marketing and then use words to inspire others. We know how relationships grow strong. They grow strong through communication that’s real. Business relationships grow strong in the same way. And now, we can communicate with the whole world. We can market our businesses with the power of our words using the most effective and efficient marketing tool in all of history, the second generation of the Internet, Web 2.0.
Web 2.0.
Tip #3 Web 2.0 Marketing - Super-Affordable! Now more than ever before, the individual entrepreneur can afford to have a powerful online marketing machine even if they are just starting out and on a very strict budget. Changes in the Internet make it easy to connect through Web 2.0 technology and it costs very little. Just focus on attracting real human beings not search engines. Network with real people online. Social media marketing allows people to get to know you and trust you, the real you. Targeted traffic, real people, will visit your websites because they like you.
You probably fit the typical entrepreneur profile. Creative, positive, all around fine person. Now as never before in the history of the internet, you can share that personality and your ideals online to attract people to your business. Reach people from all over the world, in videos at YouTube, in ezinearticles, at Squidoo, in business blogs, Hub Pages, — it’s endless what an individual entrepreneur can do online now that we could not do even just 2 short years ago. Web 2.0 is a huge marketing opportunity for entrepreneurs if they have 20/20 vision.
Terri Stallcop teaches attraction marketing with effective SEO techniques at Renegade University and Internet Attraction Marketing is discussed in detail at the university blog.
