Retooling a Web site adds marketing punch
The proprietors of a Maui-based company that specializes in island-themed handmade Christmas ornaments decided years ago to market their products on the Internet.
So, 10 years ago, Judith and Morrie Cohen hired a Web designer to create a site for their company, Maui Pacifica, and left it at that.
The couple have been in business for nearly 20 years. Judith designs and makes almost every ornament, which can be an angel, a Santa or a shell. Morrie handles the computer work and packs and ships each order to clients, who include many of Hawaii’s fine gift shops.
While the Web site — MauiChristmas.com — did the job of showcasing the handmade shell ornaments, it wasn’t pulling in a lot of new business.
