In the Search Engine Watch forums, user searchengineman (Does he wear a cape? I hope so!) noticed a change to his AdWords statistics. Now, he could check separate statistics for ads on the content network and ads via search.
Want to know when the uber early adopters and drinkers of the Google kool-aid are browsing to your site? Then check your Google Analytics.
A lot has been written about Google’s new web browser Chrome over the past few days. Given the central importance of the browser to user experience, the introduction of Chrome is one of the most interesting, exciting and ominous developments in Internet history. On Tuesday, I posted a look at Chrome and Google’s motivations for releasing their own browser.
In recent years, many retailers have implemented powerful attribute-based (a.k.a. faceted) navigation systems that make it easier for customers to filter, sort, navigate, and buy from a retailer’s inventory. Most of Netconcepts’ clientele who have implemented these technologies report good results, increased conversion and sales. From the natural search perspective, many such marketers are pleasantly surprised to find increases in the number of their pages indexed by Google upon implementing such systems. But in this case, what’s good for users, is actually not so good for search engines — or for your bottom line.Recently, Google Webmaster Central took a position on this by pronouncing the “infinite filtering” and “resulting page duplication” produced by such guided navigation systems as negative for bots, and urged that the “blech” of duplicated pages be cleaned up, by saying:
While the rest of the world was distracted by the launch of Chrome, Sugarrae aka Rae Hoffman – definitely a woman who “pulls rank” – was covering the nofollowing of links over at Twitter at the behest of Google.
At Palore, we examine SMBs’ online advertising behavior, collecting information on the online presence of small businesses, ad spend data, advertising packages, etc. We recently completed a advertising-related survey of small businesses in the Boston metropolitan area that includes over 20 local, vertical and IYP sites. We looked at over 30 categories of businesses.
The first chart below shows the average monthly ad spend by businesses in four categories: jewelers, hair salons & barbers, spas & beauty salons and health & exercise clubs.
Earlier this week, comScore released the results of a study examining recent changes in consumer attitudes and perceptions about the state of the U.S. economy. The study found that consumers in all income segments are cutting back on spending due to concerns about the economy, and that they were doing so to an even greater extent in July 2008 than in April 2008.
Recently, I examined various online maps for their ability to provide data in the country of Georgia, a Caucasus state which was recently invaded by Russia.
After two weeks of political conventions, comScore is releasing data regarding activity for the candidates of the two major political parties in the U.S.
Fast growing ad network interCLICK is opening an office in Los Angeles. They’ve tapped Monica Seebohm to head the office, and have made her the Senior Director of Sales, Southwest. Seebohm was previously at ValueClick Media as a strategic accounts manager.
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