Can You Pass Google’s Credit Check?
Sunday, September 28th, 2008Getting your site listed on the first page of Google’s search results is a bit like getting a loan from a bank.
Archive for September, 2008
GenieKnows Embedded Maps are Key to Webmasters and Local Search
Sunday, September 28th, 2008xHalifax, NS based search engine GenieKnows has released a new embedded mapping feature associated with its local search engine. As traditional desktop search morphs towards searches conducted on mobile devices, local search is becoming far more important to advertisers and merchants and thus to the webmasters who serve them.
Internet Killed the Video Star
Sunday, September 28th, 2008Video on the brain lately…
A recent conversation with the small business, local marketing blog Local Biz Bits, reminded me of a great parody video, lambasting how the internet has killed the video star. It struck me further, that yesterday’s post, referring to marketing with video, is a medium with still as many questions about effectiveness as answers to our quest for the holy grail of online marketing.
Google Co-Founder Sergey Brin on Chrome
Sunday, September 28th, 2008In a short interview following the announcement of Google’s new web browser, co-founder Sergey Brin explains the hows and whys of Chrome.
B2B Lead Generation Tips
Sunday, September 28th, 2008The goal of many B2B search marketing programs is to generate online inquiries and leads. Search engine optimization (SEO) and pay-per-click (PPC) programs are designed to find highly-qualified prospects and drive them to targeted landing pages where people register to receive valuable information or complete contact forms. Below I share five simple yet effective tips to improve landing pages and registration forms – two critical elements of any lead gen program.
Chrome: The Third Keystroke of the Googlopalypse
Sunday, September 28th, 2008One of the worst kept secrets in search is Google’s encompassing desire to damage or even deep-six Microsoft. Google has taken a leading role in leading computer users into the clouds. By fundamentally altering the tools available to computer users, Google has established itself as the most dangerous adversary Microsoft has ever faced. Yesterday morning, while North Americans woke to a lazy third day of a summer-ending long weekend, Google released the third pillar of its plan to either become or bury Microsoft. The news came in the form of a 38-page comic book.
Moving Away from SEO Link Building
Sunday, September 28th, 2008My last two Link Week columns have touched on communication between link builder and client. In Link Development Realities Versus What We Tell Our Clients I discussed how, as strategists and link builders, part of what we do involves a degree of selection of tactic, and what to do when confronted with clients who are using tactics and investing budgets for link building services that have no value, but the client doesn’t know it.
Marketing with Online Video
Sunday, September 28th, 2008Creating a viral video that conquers YouTube isn’t always by accident. Many companies are achieving success promoting their brands, websites, and businesses through a video on YouTube that spreads through the Internet like wildfire. They do so through careful creation and promotion of the video that encourages people not only to watch, but to pass the video along to their friends.
Online Shopping Expectations This Holiday
Saturday, September 27th, 2008eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers.
Google Turns a Disruptive 10
Saturday, September 27th, 2008Sometime in September, Google turned 10. The exact date would have been September 4 however Google choose not to commemorate that date and since Google is the unofficial arbiter of all that is true online, their official birthday falls on whatever the heck day they want it to fall on. Me, I figure with the month of September rapidly receding, today is as good a day as any to commemorate.
