So far, the majority of marketing budgets are not facing changes or cuts due to the economy, according to survey results released by eMetrics.
60% of respondents said their marketing budgets haven’t changed.
After that, the news gets a little discouraging.
27.6% said their budgets are being affected negatively, while 6.9% answered very negatively.
Only 3.4% said their budgets were being affected positively and a miniscule 1.7% answered very positively.
Don’t stay bummed for too long. The economy seems to finally getting senior management on board with those ever important analytics.
80.4% of marketers say interest in web analytics from senior management in the past 6 months has increased. On that note, it might be a good time to start pitching landing page testing as well.
So what advertising campaigns are specifically being affected? Check out this chart:
Some of the channels are being outsourced:
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