I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.
It’s common for comprehensive books written by respected authorities to be tagged as the “bible” of a particular topic or industry. My vote for that distinctive title in our industry goes to Search Engine Marketing, Inc. by Mike Moran and Bill Hunt. Both Mike and Bill are longtime search marketing veterans who were responsible for the search marketing strategy and implementation for IBM.com’s massive global network of web sites. They’re both currently active marketers who work with a wide variety of well-known organizations and brands, primarily now at the strategic level.
Our newest Search Engine Land column, Bookshelf, launches today. Bookshelf features reviews of books, white papers and other publications that help search marketers do their jobs or gain a better understanding of general digital marketing issues. The Bookshelf column appears periodically at Search Engine Land.
If you’re not familiar, CafePress is a site where you can purchase custom-designed apparel and gifts. There are many merchants selling their designs as well. Today, CafePress unveiled its new design, and it looks great.
This month in our continuing series of interviews of inhouse SEMs, we speak with Kieran Hawe. Kieran practices our art as the Director, SEO / Search – Global Digital Media for MTV Networks, based in New York. He’s taken the time to offer up advice for readers not just on SEO and career aspirations, but also on how to get in his good books, and where to eat when in NYC.
MapQuest has a few noteworthy updates to its widget and local content.
First up, the widget has the following updates:
3rd Webmaster Chat Event has got over! As always, huge number of webmasters were there to clear all the doubts …
Earlier this year, Yahoo acquired the Inquisitor plugin, which is a search suggestion plugin for Safari. A few months later they updated it, but it still remained for the Safari browser.
Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can.
Social networking is popular, but how to target consumers through them is a mystery that has plagued marketers since social media’s inception. Now, a new study from ExactTarget is showing how tough it can be.
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