Archive for November, 2008

Google Publishes a Dated SEO Starter Guide

Friday, November 28th, 2008

Two weeks ago, Google released a Search Engine Optimization Starter Guide version 1.1, published 13 November 2008, outlining the basics of how Google sees good SEO. Reading through the 22-page Acrobat document, I found it makes a good explanation of the Google environment and main website elements search engine optimization specialists work with but that explanation is a little out of date.
Given the tone of the paid-links debate happening between Google Quality Control and large parts of the search marketing community, the dated information presented in the Guide makes me wonder exactly what the Googlers think SEOs do. (note: there are thousands of Google employees with an interest in the effect of search engine optimization. Some might have differing opinions than others.)

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Google’s Gains Continue in comScore’s October 2008 Rankings

Thursday, November 27th, 2008

The year-over-year gains for Google that we saw in Nielsen Online’s October 2008 search engine rankings were mirrored in comScore’s rankings for the same month.

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Changing the Face of SEO - Deranking Rankings

Tuesday, November 4th, 2008

“May you live in interesting times.” - an ancient curse attributed to Confucius

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SEW Experts: Assembling Your Landing Page Optimization Dream Team, Part 2

Monday, November 3rd, 2008

Search Engine Watch Expert - Tim AshThe success of your testing program relies heavily on the cooperation of many people in your organization. In today’s By the Numbers column, “Assembling Your Landing Page Optimization Dream Team, Part 2,” Tim Ash continues with a look at more key roles needed for a successful landing page optimization program.

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