Google Publishes a Dated SEO Starter Guide
Friday, November 28th, 2008Two weeks ago, Google released a Search Engine Optimization Starter Guide version 1.1, published 13 November 2008, outlining the basics of how Google sees good SEO. Reading through the 22-page Acrobat document, I found it makes a good explanation of the Google environment and main website elements search engine optimization specialists work with but that explanation is a little out of date.
Given the tone of the paid-links debate happening between Google Quality Control and large parts of the search marketing community, the dated information presented in the Guide makes me wonder exactly what the Googlers think SEOs do. (note: there are thousands of Google employees with an interest in the effect of search engine optimization. Some might have differing opinions than others.)
The success of your testing program relies heavily on the cooperation of many people in your organization. In today’s 
