Brand building for insurance agency
Recenly I had talked with a new friend who is a veteran of insurance about internet marketing and insurance. We exchanged a few ideas on each of our expertises and what we could do together. Finally, we came up with something might inspire you insurance people. I think it would be a bit helpful to you.
For those of you agencies, you have to keep selling yourself to your clients. Instead of spending big time on word-of-mouth marketing, a blog would be a good partner for branding building yourself in 24/7 manner. In the blog, people are getting to know you thru online searching. RSS feeds and email campaign can drive traffic to your site and you can have their attention to your portfolio, accreditations, servcies and products. Once you got them on your blog site, you are not going to waste the chance that getting people to know your profession and eventually turn it into a sales (Conversion Rate). There are a few things I suggest you to have in your site. They are listed below:
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