Internet Business Marketing Starter Guide Part II
Basic Internet Marketing tools: What is SEM and SEO? SEM stands for “Search Engine Marketing” and SEO stands for “Search Engine Optimization”. SEM is getting hot in internet marketing industry. It is an unique way of marketing because it involves a bunch of technical skills and marketing theories.
Comparing to search engine marketing, email marketing has longer history but worser reputation in internet marketing. Email marketing have been bringing tremendous pains to the internet and harmful consequences to the economy on the globe. The whole internet population has to spend big money in dealing with spamming, viruses, phishing and different types of internet crimes involving in emails because of the imperfection of current internet mailing methodologies. Internet Marketing in terms of email delivery is being impaired and low response rate, under 5%, is being yielded.
Search Engines
Internet marketing still makes sense if there are search engines. Everyday peoples are getting addicted to search for their needs on various engines. They keep digging information thru the links in the SERP (Search Engine Result Page). Vast amount of daily usage of search engines making search engine result pages the right place to expose your things to users. That’s the reason why Google, Yahoo and MSN are getting hotter and hotter today. By the time of speaking, reports showing that advertisment spendings on internet marketing are still increasing in light speed. Journalists are hailing that internet marketing has definately brighter future in the coming years.
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