Yahoo! seems to be having numerous maintenances after Taiwan earthquake. Unusual things keep happening everyday in Hong Kong Yahoo! services, not only in search engine result page(SERP) but also some other popular Yahoo! services. These were some of our pickings from other Yahoo! users online.
Email marketing is still considered a way of content distribution even though people have a misunderstanding on it. I had came across a lot of people they claimed themselves as Internet Marketing Professional saying that Email marketing has a very bad reputation and suggesting people not to include it in their internet marketing campaign. I can tell you they have never been even just a second into Email Marketing industry. This is definately a rumor that they just heard from someone in any other forum without digging a bit in this industry.
There are several types of email delivery includes Direct Mailing, Opt-In based (retention based), Permission based. Opt-In based and Permission based has high rates of reading and responding while some of the direct mailing based has a very low rate under 5% of responses. So, why people would think of Email Marketing is not a good tool to market their products because there are big bunch of bad marketers around the world sending unsolicited direct mailing to people each day. Actually, it is just a problem of how people use it instead of the tool itself. They can also do the same thing to search engine optimization area to spam the SERP each day until we need to have certain level of filtering to get the results that we want.
Email Marketing have been a long history in internet marketing. Before 1998, the time SEO was born, when it came to talk about online marketing or internet marketing, email marketing should always come first in our minds. Despite email spamming, it is still a good tool to deliver your products to the client’s Inbox. It’s a form of direct marketing so that the direct marketing players have been including email marketing as part of their service since it was born. So, what do we need to know about email marketing as a marketer? I try to list the points that you have to pay attention to if you are going to buy such service.
Mailing List – Two types. 1. you provide your list to the email marketing service provider. 2. you have no such list and want to buy or rent the list from them. If you are going to purchase from them please request for a report about the source and history of the list data. They might be coming from random pickings online or from a CD which is selling down the street for US10! The life time of a mailling list normally expires after 1 year they were being captured. Getting to know if the list are permission based or you are gonna be another unsolicited email spammer! Also getting to know the nature of the list.
Recenly I had talked with a new friend who is a veteran of insurance about internet marketing and insurance. We exchanged a few ideas on each of our expertises and what we could do together. Finally, we came up with something might inspire you insurance people. I think it would be a bit helpful to you.
For those of you agencies, you have to keep selling yourself to your clients. Instead of spending big time on word-of-mouth marketing, a blog would be a good partner for branding building yourself in 24/7 manner. In the blog, people are getting to know you thru online searching. RSS feeds and email campaign can drive traffic to your site and you can have their attention to your portfolio, accreditations, servcies and products. Once you got them on your blog site, you are not going to waste the chance that getting people to know your profession and eventually turn it into a sales (Conversion Rate). There are a few things I suggest you to have in your site. They are listed below:
A Quick Note: If you are going to start your next internet marketing campaign for your website, a few things you have to know before you select your internet marketing service company.
1. First of all, make sure you are not finding a guy in a wrong industry. Internet marketing professionals mostly are not the guys you can find in a traditional marketing company. They came up mostly from web designer or web developer background.
Basic Internet Marketing tools: What is SEM and SEO? SEM stands for “Search Engine Marketing” and SEO stands for “Search Engine Optimization”. SEM is getting hot in internet marketing industry. It is an unique way of marketing because it involves a bunch of technical skills and marketing theories.
Comparing to search engine marketing, email marketing has longer history but worser reputation in internet marketing. Email marketing have been bringing tremendous pains to the internet and harmful consequences to the economy on the globe. The whole internet population has to spend big money in dealing with spamming, viruses, phishing and different types of internet crimes involving in emails because of the imperfection of current internet mailing methodologies. Internet Marketing in terms of email delivery is being impaired and low response rate, under 5%, is being yielded.
Never start an internet business if you do not know the ABC that I am going to talk about here now. They are the basic knowledge that you have to deal with starting from this second. If you ever think of starting an online business is just a matter of making a site, getting it up and running at a corner in the cyberspace, you are still at the eighties. Internet Marketing/Online Brand Building methodologies are now evolving to a stage that can be taught as a subject in a university.
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I have been testing a few sites using Joomla! 1.0.11 and Drupal 4.7.4 as their CMSes, trying to check out their SEO performance with their corresponding components and modules. Drupal had done a great job with its superior internal link flowing structure. It has been working with Google, Yahoo and MSN with great fun while its counterpart still striving for getting indexed!
Dr. Larry Brilliant has shifted into a new role at Google.org, the search giant’s philanthropic arm. He will now be the Chief Philanthropy Evangelist. Meanwhile, Google’s Vice President of New Business Development will add Google.org General Manager to her duties.
comScore has released data revealing search behavior that reflects sentiment about the economy in the United States. Searches for terms like coupons, unemployment and bankruptcy are experiencing triple digit growth.
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