Dear Matt Cutts, What We Have is a Failure to Communicate
Dear Matt Cutts, I know you and I don’t always see eye to eye on everything, but I think we’ve got enough of a working relationship that I feel comfortable saying, that the way the brand update/ Vince change, went down could have been better. Indulge me while I make an analogy to prove a point.
Let’s assume I live in an apartment, I come home one day go to turn on my bathroom light, and nothing happens. I call up the building superintendent, and tell him my bathroom light is broken. The superintendent comes to take a look, and chances are instead of telling me “my bathroom light is broken” he’ll come back with one or more ot the following:
broken light switch
faulty wiring
broken lighting fixture
broken bulb
Now the superintendent’s definition and diagnosis is much more technical, and accurate than “my bathroom light is broken“, however he’s comfortable with the working definition of “my light is broken“, and isn’t trying to deny what I can clearly see, back to the world of SEO.
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