SEO Conferences: The Downside
SEO conferences can be a good venue for learning more SEO techniques and the industry as a whole. However, the truth is that you will likely not learn as much from these conferences than if you simply sit down and do some reading, whether they be good old-fashioned SEO books, ebooks, or SEO blogs. The reason for this is that:
the conference format is not discussion friendly – Speakers are on a time constraint so that it is virtually impossible to discuss complex topics in depth. What you’ll get are usually sound bites or outlines of topics you already know – unless you’re at the beginner level. Even with panel discussions the answers are spewed out as fast as possible to accommodate other people with questions.
many speakers will NOT give you their secrets – Why should they spew out their top secrets and help out the competition? Many speakers come with an ulterior motive – to impress and sell their services, whether as an SEO or a speaker.
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