50 Ideas On Using Twitter for Business
Chris Brogan recently posted “50 Ideas on Using Twitter for Business.” While there are 50 guidelines there, themes have developed out of them (themes that are likely good personal goals as well) that can be summarized this way:
Be your true, authentic self, but don’t focus on yourself or your business too much. Point to interesting field/business-related things that got your attention. (This will play better than “I’m at Starbucks.”) And ask people following you questions about their own experiences. Tweet about others’ experiences.
If choosing an official company tweeter, choose more than one to fill in gaps.
Follow interesting people. This is the interesting-by-association technique.
Be human. Humans have relationships. Humans like interesting pictures, ideas, and humor.
Be useful. Find something that helps you do something better and share it.
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