Pay per Click is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect (otherwise known as a click thru).
Some search engines, such as Overture, specialize in this type of advertising medium, although pay per click is not limited solely to pay-per-click engines. For instance, [...]
Glossary's archives
What is Pay per Click (PPC)?
Posted by admin in June 21st 2008
What is Pay for inclusion (PFI)?
Posted by admin in June 21st 2008
Pay-for-Inclusion services are designed for Webmasters that are having trouble getting pages listed in spider-based search engines. A main benefit of PFI is fast respidering (every 48 hours or so), giving site owners and Webmasters instant positioning feedback and the ability to change content frequently. Also, site owners can submit deep-linked pages and be guaranteed [...]
What is search engines Spidering?
Posted by admin in June 21st 2008
A spidering search engine (Google for example) is one that uses machines to fetch Websites and record its pages. The database of over 2 billion Web pages in Google’s search index was gathered together using Google machines and GoogleBot (Google’s so-called “spider” or Web crawler technology).
What is Search engine optimization writing?
Posted by admin in June 21st 2008
Search engine optimization writing is specialized copywriting that entails weaving keywords and keyphrases into marketing or informational copy. The purpose of search engine optimization copywriting is to gain prime positioning for the desired keyphrases, as well as increase page conversion rates.
Continue reading " What is Search engine optimization writing? "
What is Title?
Posted by admin in June 21st 2008
The Title tag is Meta data that appears if you right click your mouse and click “View Source” on any Web page. It is extremely important that every Title tag contains well-researched keyphrases and is written in a way that entices a user to click thru from the SERP. Ideally, the Title tag should be [...]
What is SERP - Search Engines Results Page?
Posted by admin in June 21st 2008
The SERP is otherwise known as the Search Engines Results Page. This is the page that users see after typing their search query into an engine. Since conversion starts at the SERP, it is an important job of the search marketer to obtain strong call-to-action listings that entice the click.
Continue reading " What is SERP - Search Engines Results Page? "
What is Link Exchange?
Posted by admin in June 21st 2008
A link exchange Internet marketing campaign is the process of exchanging hyperlinks with a quality site that is somehow related to a company’s product or service. For instance, a public relations agency may link to a search engine positioning firm’s article on “PR and SEO marketing.” The SEO may then include a link on their [...]
What is Landing page?
Posted by admin in June 21st 2008
Landing pages are pages that users would click through to from a PPC campaign or XML feed (that is, people “land” on a particular page as a result of search marketing efforts). For best results, these pages are highly targeted for the reader and specific to the PPC ad or feed description (for instance, if [...]
What is Meta Keywords?
Posted by admin in June 21st 2008
The keywords tag is Meta data that appears if you right click your mouse and click “View Source” on any Web page. Although this tag is not supported in many engines (this is not true with some Trusted Feed campaigns), the keywords tag is a place to highlight your keyphrases and include misspellings. This data [...]
What is Keywords ?
Posted by admin in June 21st 2008
A single word (like travel) prospects would type into a search query box to find products and services like yours. Although keyphrases contain individual keywords, optimizing for keywords is not recommended.
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