http://www.seopointz.info Wed, 03 Dec 2008 13:48:18 +0000 http://backend.userland.com/rss092 en Rumour has it Microsoft Live Search is thinking of changing its name in a bid to rebrand itself as the up-and-coming #2 in the hierarchy of engines. While the name, Live Search has never taken hold in the imaginations, hearts or minds of search users, the name the company appears ... http://www.seopointz.info/2008/12/03/microsoft-live-search-name-change/ Okay, I understand that we're all trying to "give a jolt" to the economy. But I was still surprised today when Lycos provided a list of Christmas gift ideas two days before Thanksgiving Day. Aren't we all supposed to wait until Black Friday? Nevertheless, for shoppers who like planning ... http://www.seopointz.info/2008/12/03/christmas-gifts-ideas-from-lycos-before-thanksgiving-day/ Former Microsoft and Yahoo employee, Jascha Kaykas-Wolff, is heading to WebTrends to become their Vice President of Marketing. Kaykas-Wolff comes to WebTrends directly from a business consulting firm, but previously held senior management roles at Microsoft and a management role at Yahoo. WebTrends CEO Alex Yoder said, “Jascha is a veteran ... http://www.seopointz.info/2008/12/03/webtrends-taps-microsoft-yahoo-vet-as-vp-of-marketing/ Microsoft and Yahoo took a tumble in their year-over-year search share in October 2008, according to Nielsen Online. All searches were down 2%, which is quite surprising considering the election and the economy. Yahoo was down 12% and Microsoft was down 19%. Ask.com took a hit as well with a ... http://www.seopointz.info/2008/12/03/microsoft-yahoo-take-major-hits-in-nielsen-online-search-share-rankings-for-october-2008/ It's no secret that social networks have had a difficult time integrating advertising that has a bang for its buck. IDC has released some data showing what social networks - and advertisers - are faced with. Only 57% of social network users have clicked on an ad in the last year ... http://www.seopointz.info/2008/12/03/only-11-of-social-network-users-will-make-a-purchase-based-on-advertising/ Does your site maintain its usability across many browsers? If not, you could end up leaving money on the table this holiday season. Browsers such as Firefox, Chrome, and Safari (which comes standard on Macs) now make up about 30% of the browser market. Firefox alone enjoys 20% of the ... http://www.seopointz.info/2008/12/03/is-your-site-browser-ready-for-the-holidays/ It's the day before Thanksgiving, where you show up at the office, but you're really thinking about tomorrow's good meal. You've worked hard to set up those search marketing campaigns to run strong on Black Friday and Cyber Monday. So, I really hate to bring you the bad news, but keeping ... http://www.seopointz.info/2008/12/03/preparing-for-the-worst-bad-online-economic-data-just-in-time-for-black-friday/ Tomorrow begins what is going to be the most watched, measured and written about 120 hour period in modern business history. Starting with the tracking of the movement of people through flights, automobile, bus and rail and ending with an accounting of the staggering amounts of money spent on consumer ... http://www.seopointz.info/2008/12/03/black-friday-cyber-monday/ After a Black Friday blackout, Live Search is responding to the glitch and also offering a new update: Instant Cashback. Cashback was down for about three hours last Friday and Live Search explained why with the following three reasons: A significant spike in traffic caused the system to go down for several ... http://www.seopointz.info/2008/12/02/live-search-offers-instant-cashback-responds-to-black-friday-glitch/ The founders of Pownce announced they are closing their social networking platform and joining Six Apart - the creators of Movable Type, TypePad and Vox, the company blog announced today. Co-founder Leah Culver stated in the blog, "We’re bittersweet about shutting down the service but we believe we’ll come back with ... http://www.seopointz.info/2008/12/02/pownce-to-fold-founders-join-six-apart/