It’s common for comprehensive books written by respected authorities to be tagged as the “bible” of a particular topic or industry. My vote for that distinctive title in our industry goes to Search Engine Marketing, Inc. by Mike Moran and Bill Hunt. Both Mike and Bill are longtime search marketing veterans who were responsible for [...]

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Run, don’t walk, to your favorite bookstore and pick up a copy of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition). Okay, okay, so most search engine marketers will simply order the paperback on Amazon.com. But, somehow 1-click ordering takes all the drama out of buying the latest book [...]

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An online business website that depends on promotion and sales needs a good search engine marketing strategy to be successful and profitable. Generating targeted traffic to the website is the main function of a search engine marketing strategy. However, it has been observed that active traffic has seldom proved effective to the concerned websites.

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